Direct Mail and Membership Manager
LaTisha Henderson manages direct mail and membership initiatives for PSR. She is a nonprofit and association management professional with more than 14 years-experience in membership and operations management. Her experiences span three major medical societies and global membership organizations with a focus on strategic membership retention and unconventional recruitment tactics. Tisha’s mantra is “You cannot manage what you have not measured”, and she has spent significant time training within industry leading organizations to produce data-driven results including The Center for Association Leadership (ASAE) and The Customer Experience Professionals Association (CXPA). A native of Washington, DC, she enjoys reading, traveling and golf; in fact, Tisha has played a few renowned PGA stadium courses in the U.S. including TPC Scottsdale. She holds a Bachelor of Science in Business Management from the University of Phoenix.